The e-commerce fashion giant Myntra has decided to change its logo after a woman activist filed a complaint with the state cyber police alleging that the logo was offensive towards women.
The complaint was filed by a Mumbai-based activist Naaz Patel in association with Avesta Foundation NGO. The complaint was filed in December 2020.
In the complaint, Patel demanded that the Flipkart-backed e-commerce giant remove the logo, and urged the police to take appropriate action against the company.
The activist also complained about the matter across various forums and platforms on social media.
The logo supposedly depicts a ‘naked woman’, and the activist took umbrage to the ‘offensive’ logo.
“We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month’s time.” DCP Rashmi Karandikar of Mumbai Police’s Cyber Crime…