‘Outrage marketing’: Gucci gets bashed on Twitter for Rs 1 lakh grass-stained overalls – fashion and trends

Gucci, the Italian luxury fashion house, is selling grass-stained overalls that look pretty well-worn for $ 1400 (Rs 1,02,878) and passing it off as ‘grunge’ and an exploration of “new takes on the cult fabric, reinterpreting it with different designs and washing techniques that blur the line between vintage and contemporary”. The overalls, as well as a similar pair of jeans (priced at $1200) are part of the brand’s fall/winter 2020 collection.

The website claims that the pants made from organic cotton are specifically treated for a stained-like, distressed effect. This, however, did not sit well with Twitterati who went on bashing Gucci for overpricing something that could be created by ‘rolling around in the backyard’. One user wrote, “You can tell me I don’t *GET* fashion, but come on! $1200 for grass-stained jeans and $1400 for overalls?Goodwill +…

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