Kolkata: City based Paint It Red Foundation was conceptualized with a mission to educate, engage and empower communities to rid stereotypes around periods, create a space for menstrual rights and reduce period poverty.
Paint it Red has so far run several campaigns in pursuance of its aim to provide access to menstrual products and create awareness through menstrual education. At the onset of the COVID crisis, the NGO helped distribute menstrual kits as relief material across 6 states in India.
Paint It Red’s latest campaign Red Set Go aims to demand parties to make an electoral promise to create access to menstrual care products in West Bengal in the upcoming West Bengal Assembly elections in April 2021.
With Red Set Go, the team will digitally mobilise civil society, encouraging people to share a digital ‘Postcard’ on social media and tag government stakeholders. For every 20 Digital Postcards, Paint it Red will send one cloth pad to the CMO to…