Paytm alleges that Google ‘arm-twisted’ the company to withdraw UPI cashback scheme

Digital payments company Paytm on Sunday alleged that Google “arm-twisted” it to withdraw its Unified Payments Interface cashback campaign even as its own digital payments app Google Pay ran a similar promotion. Paytm called the technology firms decision to remove its application from the Google Play store “unjustified”.

“We maintain that our cashback campaign was within guidelines, as well as all laws of the land,” Paytm said in a blog post. “We did not break any rules and there was no violation. It is not related to gambling in any manner whatsoever.”

The digital payments company detailed the sequence of events which led to the removal of their app on September 18. “This will be familiar to all Indian internet companies since they face similar arm-twisting and fear of Google’s dominance over India’s digital ecosystem every day,” it added.

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