48 year old Arya has been a regular online shopper for many years. But when it comes to buying home appliances or big ticket electronic products, she prefers to buy from a nearby physical store. But with the pandemic, shopping habits are changing- not just for Arya, but for the majority of urban Indians.
Surveys show that Indians are increasingly preferring to shop online, not only for grocery, health care and such minor purchases, but also for big ticket items. Safety, assured delivery, easy returns and better prices are driving this demand. But it was the pandemic that gave that much needed push for the Indian consumers to embrace online shopping.
The increase in demand is mainly owing to the Millennials upgrading old appliances as they seek newer features and technology to make their life easier. With people staying at home all day, they are looking for appliances that make life easier. As per the survey by Smart Home Guide, moving to a new home is also a…