Purplle.com closes 330 Cr Deal – THE REPORTING TODAY

Guwahati: Online beauty destination Purplle.com closed a 330 crore deal from Verlinvest, Sequoia Capital India, Blume Ventures, and JSW Ventures. While the three existing investors reinforced their commitment, Purplle welcomed Sequoia Capital India. The investment will further bolster the brand’s ambition to deliver 8-10X growth in the next 4-5 years, says a press release.

On the deal, Manish Taneja, Co-founder & CEO Purplle.com, said, “We are excited to partner with Sequoia Capital India, as they foray into the online beauty industry. Reinvestment from Verlinvest, JSW Ventures, and Blume Ventures, is a testament to the conviction of our investors. Purplle has been on a robust growth trajectory. Even with a Covid year, we have delivered >90% GMV CAGR for the last 3 years. This, while scaling our private brands successfully; Good Vibes is already an INR 150 Cr brand. The investment will help to shape Purplle into a multibillion-dollar, digital-first,…

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