Strong online presence no guarantee for electoral success: Udhayanidhi

“Our ideology is something that has been set in stone for decades now, and a little criticism by parties that are small, new, or irrelevant is not going to suddenly give us an identity complex”

At a time when smaller political outfits are using social media in a big way to build a narrative against the Dravidian majors, DMK youth wing leader Udhayanidhi Stalin feels a strong online presence alone would not translate into electoral success for them.

“The electoral outcomes in the 2019 Parliamentary election is an example of this – several smaller parties that had a strong presence on social media failed to take a meaningful share of votes,” he said.

Incidentally, much of the political discourse online is dominated by youngsters.

Asked if the DMK’s recently-launched online membership drive ‘Ellorum Nammudan’ (everyone with us) was not an attempt to attract youngsters…

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