Founded in 2016, SugarBox is a Content Distribution Network that makes internet access faster and cheaper for the masses. The platform is also extending the reach of internet to places where it has struggled to reach before.
In an interaction with The Quint, CEO and Co-founder Rohit Paranjpe tells us how the company came into being, the problems it solves, their future plans and more. Read on!
#1 What inspired you to found SugarBox? And once you had the idea, how did it take full shape?
I’ll take you back to 2014 when I was running an OTT service in India. We tied up with brands that had a large consumer footprint. This way, the consumer could access the OTT service free for at least a period of time. To give you an example, users that bought Nokia Lumia phones got a 3-12 month free subscription of the OTT service dependent on the handset model. Back then, we also used to receive a lot of user complaints. One day, we decided to dig through the logs and realised that the complaints…