“I get a measly 30 paise for each stream”
By Adityan Nair
Adityan says in the digital era, there is only space for music that is replayable, catchy and formulaic
CEO Daniel Ek of music streaming giant Spotify, who built an empire worth $4.7 billion on the sweat of millions of musicians, said in an interview that he expects musicians to churn out more content if they wish to make a ‘viable’ income from streaming revenues. He implied that musicians shouldn’t be lazy.
But while streaming services provide a platform for the democratic distribution of music across borders, what do they really do for the artists?
In the digital era, there is only space for music that is replayable, catchy and formulaic. If such formulaic music must be monetised, then musicians must produce music more rapidly. This compromises quality. So essentially, musicians of the streaming era must …