Kolkata: Taking forward its unique ‘Daag Achhe Hain’ brand proposition, Surf Excel, from the house of Hindustan Unilever Ltd (HUL), has launched its latest Holi campaign #RangAchheHain.
Continuing to use colours as a medium of ‘togetherness’, Surf Excel’s latest campaign #RangAchheHain shows how the colours of Holi can help bridge emotional distances and bring hearts closer, despite physical distancing.
The campaign shows a heart-warming gesture by an innocent boy who wishes to include his friend Rancho, an elderly neighbor, in the Holi celebrations. On realizing that Rancho cannot be included in the festivities like everyone else, he decides to have his own ingenious yet responsible celebration with Rancho. The TVC builds the emotional quotient as the boy says, “Mere haath nahi pahunchenge, isliye rang pahuncha diye”.
The ingenuity of the boy and his empathy towards Rancho brings alive the true spirit of Holi and demonstrates that…