Ranchi: A Mustard Oil Pungency Awareness Survey 2023: ‘Jhaanjh Ki Jaanch’, an independent survey conducted by NFX Digital across major mustard oil markets of North and East India has revealed a surprising information gap among the consumers regarding the pungency level of mustard oil, its primary characteristic.
Astonishingly, 85% of respondents were unaware of this most important benefit of mustard oil despite its regular inclusion in their culinary pursuits.
Basis the findings of the survey and with the intent to empower consumers with the right knowledge about Mustard Oil, Emami Agrotech Ltd has introduced its ‘Emami Healthy & Tasty Kachchi Ghani Mustard Oil,’ in a unique selection of three distinct pungency levels: Mild (Jhaanjh level: .24%), Strong (Jhaanjh level: .30%), and Super Strong (Jhaanjhl evel: .36%).
This disruptive & innovative concept, tailored to individual taste, is set to redefine the mustard oil landscape. This is for the…