Guwahati: Tata Soulfull, a prominent brand from Tata Consumer Products, has introduced Tata Soulfull No Maida Rusk – a new innovation to redefine India’s beloved tea-time ritual.
The launch is introduced through a campaign featuring acclaimed actor and brand ambassador, Manoj Bajpayee, centered around the evocative tagline ‘Har Chai ko Apni Chai Banaye’, which celebrates the uniquely personal way Indians enjoy their chai.
While rusks have been an integral part of Indian tea-time traditions, conventional options typically contain Maida (Refined Flour). Tata Soulfull No Maida Rusk contains no maida, making it a wholesome choice.
Available in aromatic Elaichi and rich Butter flavours, it stays crunchy for longer even after dipping in tea, offering a satisfying crunch.
Speaking on the launch, Rasika Prashant, CMO, Soulfull said, “Chai and rusk are an inseparable duo in Indian households, but most…
