From Ayurvedic ingredients to bee venom, what’s new in the Indian skincare and beauty market this year
During the pandemic, global skincare and beauty companies began to diversify from their hero products. It was more than just survival; it was a shot at staying relevant. A McKinsey report from early April 2020 notes that prestige brands saw a 55% to 75% decline in cosmetics and fragrance sales respectively, compared to the previous year. One exception has been eye make-up: Alibaba saw a 150% increase in this category just last February. And by contrast, skincare, hair care, and bath-and-body products have gained popularity. Here are some of the new launches:
Forest Essentials make-up and customised night creams
For Ayurveda-based luxury wellness brand Forest Essentials, diversification also marked a shift after 20 years in the industry. However, launching artisanal make-up in these times was no spur of the moment decision. “We had been working on products that blur…