Digital platforms not just help entrepreneurs to minimize their costs, increase business efficiency and reach a wider audience. But these platforms also provide our entrepreneurs with the confidence to invest in their ideas and assure them that they can fly solo with limited resources. Rishika started Saptamveda, a nutraceutical small business with just three products. While enthusiastic about her latest e-commerce venture, she was concerned about generating awareness and reaching a wider audience. The Amazon Saheli program helped her on both fronts of creating that awareness around her brand as well as dispatched her products to the remotest areas such as Jammu and Kashmir and part of North-East India.
Then there are entrepreneurs trying to make India Fit while not compromising with our taste buds. Jyoti founded TeaFit to provide healthy and sugar-free beverages to Indians. But as every business has been tested in recent times. TeaFit also had to prove if it was fit to adapt to…