Upset with Twitter, the Indian government and BJP leaders are promoting a homegrown rival

A little-known locally made microblogging website seems to have become all the rage with Indian ministers and government officials overnight.

On February 9, a host of prominent government officials endorsed Koo, a made-in-India alternative to Twitter. While some simply shared links to follow them on Koo, others asked their Twitter followers to join the app to get “exclusive” updates about their ministries’ work.

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