Raj Malik, Business Head at Miraj Creations that has two big films lined up with Sujoy Ghosh as a collaborator, adds, “The post-pandemic phase for film PR & Marketing is likely to be innovative with a strong skew towards the digital mediums (social media and internet). These online spaces will provide unique ways for the audience to interact with their favourite stars and will smoothly compliment the touch-and-feel methods like crowd based events, launches, photo-ops etc. In fact, the digital medium can bring the audience closer to the celebrities, since the potential for instant popularity is immense, if some material goes viral.”
“The spends on traditional mass media for film PR & Marketing will see a steep decline, as content creators would like to be watchful on expenditures which are not measurable, and more targeted towards the film trade. The digital space visibility also throws up rich data analytics which is useful to measure the impact of the innovations, and…