“We needed to rebrand and reinvent ourselves after so many years,” the team’s co-owner said.
KXIP is now Punjab Kings and its co-owner Ness Wadia on Saturday said the franchise needed to rebrand itself after so many years of IPL and the name change was something it wanted since 2019.
Wadia feels Punjab Kings is a simpler name compared to Kings XI Punjab and will connect more with their fan base.
“We just felt that we wanted to relook at things. We needed to rebrand and reinvent ourselves after so many years. As they say if something doesn’t work, change it and try and get it working,” Wadia told PTI, referring to the team’s title-less run in the IPL since the event’s inaugural edition in 2008.
“Kings XI Punjab had a reference to the playing XI. Punjab Kings is more inclusive and will resonate better with the fans,” he said.
“We had been thinking of a name change for last couple of years. COVID came in 2020 so we put it on hold. We thought if we could do it at the big…