The International Cricket Council (ICC) logo at the ICC headquarters in Dubai.
| Photo Credit: Reuters
Cricket enjoys unmatched popularity in India and the governing body ICC, with its unprecedented digital presence in the ongoing ODI World Cup, wants to build on that by attracting the “Gen Zs and 10-year olds” to the game.
As part of its global growth strategy, the International Cricket Council (ICC) wants to directly reach 300 million fans by 2032 and a chunk of that will come from India. It is also hoped that a substantial number will come from USA, where the game will break new ground next year when the T20 World Cup takes place.
The world body sees huge potential in converting a “casual cricket fan” to a passionate one, besides tapping in on a new audience who has no idea about the game.
The youth of India, just like the rest of the world, consumes its content through streaming apps and a world event in the country after seven years has given the ICC an ideal platform to…
