The ‘toolkit’, prepared by IAMAI in consultation with the streaming platforms, primarily aims to iron out the issues with the industry’s self-regulation code that was put in motion on 4 September 2020.
The toolkit provides details of the functioning of OTT platforms’ grievance redressal mechanism for complaints received, including composition of their internal panel and advisory panels.
The streaming platforms, referred to as ‘Online Curated Content providers’ (OCCP) in the Code titled “Universal Self-Regulation Code for OCCPs” had agreed to a slew of updated measures following two unsuccessful attempts at self-regulation.
These include a modified grievance redressal mechanism, elimination of a stifling ‘prohibited content’ list as well as of penalties for violation of the code.
As online content expands and grows across the country and across age groups, spurred by the advent of the COVID-19 pandemic, its unfettered streaming across platforms has attracted renewed…