According to the researchers, companies organising webinars should understand that ‘less is more’ and focus on quality rather than frequency
Since the outbreak of the pandemic, private companies have started introducing webinars on a wide range of topics with the aim of improving productivity and boosting the morale of employees. However, after a year of working from home, employees are increasingly experiencing a phenomenon identified as ‘webinar fatigue’.
S. Sooraj, who works in the marketing department of a private firm in Bengaluru, said his company organises at least two webinars a week. “Some of them do not add any value to our work, and often the line-up of speakers is very poor,” he said, adding that some day-long webinars go on for more than eight hours. When researchers from the Service for Healthy Use of Technology (SHUT) clinic at the National Institute of Mental Health and Neurosciences (Nimhans) studied webinar fatigue they found that a systematic and…