On the fence about diving into YouTube for your brand or company? Not sure if it’s the right time to invest in a YouTube-based marketing campaign?
These YouTube stats will give you an overview of this powerful marketing medium.
1. YouTube has more monthly visitors than Twitter or Facebook.
Although Facebook still reigns supreme in terms of user accounts, only 76 percent of online adults use the site on a monthly basis. Twitter has an even smaller market share, with only around 40 percent of online adults checking in per month. YouTube? Roughly 85 percent of all adult internet users visit the site at least once every month, resulting in over 1 billion unique visitors.
2. Of the top 200 most-subscribed to YouTube channels, only one is connected to a major retail brand.
That one brand is Red Bull, and its YouTube channel is composed almost entirely…