Dubai has clinched the top position as the ultimate destination for globetrotters, raking in a remarkable $29.4 billion from international tourists in 2022. According to the World Travel and Tourism Council (WTTC), Dubai stands tall as the preferred choice, leaving other destinations trailing behind in terms of visitor spending.
The secret to Dubai’s success lies in its ability to continuously tailor its services to meet the ever-evolving desires of travellers. Whether it is offering world-class amenities, unforgettable experiences or embracing sustainable tourism practices to protect the environment, Dubai never ceases to amaze its guests with its unmatched adaptability.
What is sustainable tourism?
The Global Sustainable Tourism Council (GSTC) defines it as recognizing both positive and negative impacts of tourism and including sustainable practices to try and maximize positive impacts.
According to a recent study with over 11,000 travellers from 11 countries, a significant 90% of…