Amidst the non-stop game of musical chairs within the fashion world, Balenciaga is keeping hold of Demna. The Georgian designer became the creative director of Balenciaga, upon succeeding Alexander Wang in 2015. Before joining Balenciaga, Demna enjoyed stints at Maison Martin Margiela and at Louis Vuitton as senior designer of women’s ready-to-wear (under Marc Jacobs and briefly under Nicolas Ghesquière). In 2014, along with his brother Guram Gvasalia, Demna launched the buzzy brand Vetements (where Guram remains the creative director). Come 2025, Demna is set to celebrate his 10th anniversary with Balenciaga, after WWD reported the Georgian designer has renewed his contract as creative director. During the recent Paris Fashion Week festivities, Demna experimented with hoodies and denim, transforming jeans into gaiters and showing oversized sweatshirts with slogans that read “Fashion Designer”. Tech-friendly accessories and gowns featuring Demna’s signature bold shoulder…
