The firm plans to launch a series of five brand films across all digital platforms and social media channels.
Gradeup, India’s competitive exam preparation platform has recently announced the release of its first brand campaign – ‘Sahi Prep Hai, Toh Life Set Hai’ featuring actor Kartik Aaryan.
Conceptualized by Mirchi Brewery and directed by VibhuPuri, Gradeup plans to launch a series of five brand films across all digital platforms and social media channels. Three films are being launched now with this campaign, and the other two will be released in the coming months. The brand films focus on enabling opportunities for students preparing for various competitive exams and establish Gradeup as a preferred platform for exam preparation. “As Indians, we understand that most of us need a good job or a degree to get settled in life….