Can art solve India’s hunger problem? Given the scale of the problem, it seems like a ridiculous question. But Chitresh Sinha, the 38-year-old founder of The Plated Project, has found an interesting way to leverage art to address, if not solve, the issue. (Above image of Chitresh Sinha featuring on Shark Tank)
Sinha started The Plated Project in 2019 as a digital, direct-to-consumer business to sell art-led decor and dinnerware objects, after pursuing a degree in engineering and an MBA and working as a brand strategist and consultant at Chlorophyll Brand & Communications Consultancy in Mumbai.
Their standard operating procedure is straightforward. Each month, The Plated Project team comes up with a theme around a specific social issue, based on inputs and advice from people associated with social initiatives. A group of over 100 artists from India, as well as from countries like Norway, Poland and the US, have collaborated with the project.
Each month, they craft…