- Homegrown Indian brand Flatheads announced its new line of Bamboo sneakers.
- Made in India, casual shoes are designed to stay cool in India’s tropical climate.
Indian D2C footwear brand, Flatheads, launched its new collection of all-day sneakers named Aurea. First, of its kind in India, the Aurea range is made with natural bamboo uppers. The collection has launched exclusively on its website.
The new release puts Flatheads on the map with a select few of the world’s brands making bamboo sneakers, such as Baubax and Cariuma. While most of these brands are difficult to source in India without burning a hole in your pocket, the premium bamboo sneakers from Flatheads are moderately priced. The brand proudly touts its new range as “Made in India for the world”, emphasizing the fact that they are the first Indian brand making world-class sneakers with bamboo uppers.
The brand recently gained popularity amongst the startup community in India, being sported by some of the leading names such as Pankaj Chaddah, Co-founder of Zomato; Naveen Tewari, Founder and CEO of InMobi; Rajiv Srivatsa, Co-Founder of Urban Ladder and the likes.
A pioneer in the premium natural fibres market, the Flatheads brand aims to make everyday sneakers more comfortable, sustainable, and durable for the urban post-millennial consumer. The bamboo range, named Aurea, is designed to stay cool on the feet and is perfect for India’s tropical climate. Moreover, the bamboo fibre also lends its antimicrobial properties to the uppers, making them great for all-day wear, for over 14 hours at a stretch.
The Aurea range, much like Flatheads’ other limited-edition collections, is designed to be minimalistic, modern and elegant, in order to blend in easily with its audience’s ever-evolving wardrobe. The latest collection sustains the brand promise of being extremely lightweight, breathable, comfortable and durable, with the added benefits of being cool and sweat-resistant over long-duration wear.
The Aurea range is available in 5 fresh colours, Pepper (a black and grey melange on black soles), Treebark (brown on white soles), Marine (blue on white soles), Tofu (cream on brown soles), and Slate (dark grey on black soles).
Speaking on the launch of the Flatheads Aurea, Utkarsh Biradar, CEO, Flatheads, said, “When we started Flatheads, our vision was to offer customers the ultimate in comfort, reflecting their individuality and sense of everyday style. We differentiated ourselves in the market by championing all-day wear sneakers that were extremely lightweight and breathable. Moving into natural fibres was the logical next step for us to sustain our vision, while still maintaining the premium quality of our products. Despite the crowded footwear market in India, no other brand is using natural fibres like bamboo in sneakers. We decided it was time to change that and use India’s superior quality bamboo to its full potential.”
The full range of Flatheads Aurea is up for order on www.flatheads.in