Interviews by Akanksha Pandey. Photographs by Asad Sheikh.
John Roberts, The Woolmark Company
Tell us about The Woolmark Company’s recent developments with sustainable wool.
At The Woolmark Company, we are constantly working on innovations that bring positive change in the fashion industry. The natural colouration technology is one of the process innovations, where we worked with our partner BioDye from Samantwadi. The raw materials, like plant leaves, flowers, stems, etc., are all grown locally by BioDye. Focusing on sustainable dyeing processes with minimal impact, BioDye seeds scientific breakthroughs using the best of nature to create 100-per-cent natural dyes and biodegradable ingredients through eco-friendly processes. This innovation helps in making fashion more sustainable as designers can use 100-per-cent natural fibres like wool and process it in vibrant…
