Econiture sells furniture and home decors made from recycled plastic. Their collection includes chairs, stools, racks, stands, shelves, pots, benches and tables.
Madhur N Rathi, would’ve never thought that one conference on waste management during his MBA days would change his life for the better. Wanting to live a life of sustainability, he roped in three of his friends to make a living by recycling plastic into furniture that can further be recycled years later, in Maharashtra’s Amravati.
“Most of us use products from recycled plastic for an eco-friendly life, but very few know that these same recycled products can be recycled after years. Our brand Econiture’s products are an example of it,” Madhur, CEO of Recycle Bell Private Limited tells The Better India.
Starting from waste
With an initial investment of Rs 5 lakh each in April 2017, Madhur with three of his friends — Roshan Pidiyar, Bhushan Boob and Ashish Modak, established Recycle Bell Private…