Luxury & Brands
Text by Shirin Mehta
The scarf is hip again thanks in no small measure to the French luxury house Hermès. Since the brand’s first carré (French for square) or scarf rolled out in 1937, one hundred years after Hermès was founded in 1837, the brand has dedicated itself to keeping its most iconic accessory fresh and desirable for lovers of luxury. For instance, the shape of the classic 90 cms x 90 cms square has been innovated upon through the decades to include several avatars – bandanas, twillys, maxi-twillys, pareos, the giant triangle – while one of the newer renditions is a round scarf. Besides, the 19th-century French house has dedicated apps and videos that reveal a slew of techniques for knotting the silk. The Hermès scarf can brighten up the simplest silhouette, adding a pop of colour and a twist of contemporaneity to your outfit, hair, wrist or even your handbag. It can even double up as a dress or skirt….
