Making an effective presentation of an architectural project can be a challenge. That’s because architects often have to explain their ideas using drawings and sketches. Though these materials provide accurate information, they look too schematic and unrealistic for people without an architectural background. So, oftentimes, potential clients and investors cannot visualize the presented concept correctly. Which is why they might reject even the most brilliant projects.
To avoid this, architects can use physical mock-ups of future buildings. But these models also have plenty of disadvantages. First of all, it takes ages to create them. Secondly, they are fragile and thus difficult to transport. Not to mention that it is barely possible to introduce any changes to a complex mock-up after it is finished.
Luckily, now these problems can be solved with ease. Modern technologies gave architects a precious gift called 3D visualization (aka 3D rendering or CGI). This…
