The COVID-19 pandemic triggered a surge in public interest in food. From social media influencers deciphering food labels to healthcare professionals advocating mindful eating, a positive shift towards food literacy is underway. One initiative with immense potential is TruthIn, an app that merges medicine and technology to empower customers to make informed dietary choices by providing insights into what’s in your food, how processed it is, and what labels and tags (like “sugar-free” or “high/low sodium”) mean.
TruthIn’s origin story stamps from personal experience. In 2022, CEO Ravi Teja Putrevu received a rare disease diagnosis (acromegaly) that heightened his risk of diabetes and heart disease. Scrutinising food labels became a necessity but Ravi found them “like a maze without a map.” Recognising the need for a comprehensive solution, he partnered with Dr Aman Basheer Sheikh, a seasoned dental surgeon who shared his passion for health and wellness.
