The surge in demand for organic skincare and haircare products has led to an influx of these in the marketplace. And the pet care industry has jumped on board the organic bandwagon too.
What Indian pet parents have started to notice is that most of the commercially available pet care products use harsh chemicals to combat fleas and ticks — a common occurrence with furry friends. But, using these products can sometimes lead to grave skin issues that may even need hospitalisation.
Drishti Brahmania (26), a resident of Mumbai, is one such pet parent who had a bad experience with using chemical-laced products for her three-year-old dog’s atopic dermatitis.
“In 2017, my dog Tiger, an Indie rescue, developed atopic dermatitis. It is a pruritic skin condition that is caused by an allergic reaction when a pet inhales airborne substances like pollen or house dust. He would keep scratching himself which would lead to scabbing and he needed to be given medicated baths regularly,” says…