Fashion
Text by Ranjabati Das. With inputs from Akanksha Pandey
When Pranav Misra, 36, and Shyma Shetty, 35, first started Huemn in 2012, then both Delhi-based, the contemporary trends being presented to urban consumers (namely the well-heeled in Mumbai and the capital) were predominantly bridal and feminine Western occasion wear. Although Huemn had yet to settle into its niche, it was among the pioneers of making practical, everyday wear fashionable. The Indian industry’s vision had been too myopic to fully embrace this androgynous, “ordinary” aesthetic; the clothes were deemed a fad, and stylists scratched their heads about how to place them in magazine editorials. But today, Misra, who grew up in the relatively smaller town of Lucknow, and Shetty, a Bengalurean, are seen as a critical part of that cool clutch of creative mavens (alongside the likes of Amrita Khanna and Gursi Singh, Aneeth Arora, Ruchika Sachdev, and Suket Dhir) who…
