Hyderabad CA Sells Fresh Food at Fixed Rate, Yet Boosts Farmers’ Profits

Venkat Vetti started his career as Chartered Accountant before finding his roots in natural farming. He now has an App and plenty of farmers in his company

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What if I told you that the prices of vegetables, fruits and grains are not going to fluctuate for all of 2020? The price of tomato per kilo will be Rs 40 irrespective of floods, droughts and even the pandemic. Meanwhile, farmers growing tomatoes will get higher revenue – up to 40 per cent.

The best part? The tomatoes are completely chemical-free.

Sounds too good to be true?

Well, Venkat Vetti from Hyderabad has translated this into a reality (on a small scale) through this venture ‘Farm2Fridge’.

The one-of-its-kind store has tied up with close to 70 farmers who are practising ‘Zero Budget Natural Farming’ to sell chemical-free fruits, vegetables and grains via the website or mobile app. Customers in…

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