A general perception exists that a business operates with the sole intention of profit-making. While it holds valid to an extent, a restaurant food chain in Kashmir valley is transcending boundaries of profit-making to ensure that the community is uplifted socially and economically.
Javid Parsa (32) also began his journey with the aim of earning money through a restaurant chain. However, since its launch in 2017, the venture has evolved to become a social platform for people seeking financial aid, employment, medical help, launching their careers as artists, and even advertising their business.
His limited role in running a food business changed dramatically during the abrogation of Article 370, followed by the COVID-19 pandemic lockdown. Javid helped hundreds of Kashmiris connect with their relatives across the globe during the blackout. He provided financial support to over 200 students spread across India, who could not access funds due to the restrictions. With limited access…