While many lost their jobs during the pandemic, two MBA graduates quit their jobs to start a venture, employing mothers and homemakers. Today, their brand, Athey Nallatha — which means ‘That’s good’, empowers middle-aged mothers to prepare pickles on a small scale.
Launched in July 2020, today Athey Nallatha employs over 30 mothers to ensure the hygienic and nutritional value of the product is kept intact. The brand claims to avoid “harmful preservatives” and uses only high-quality ingredients.
The founder of Athey Nallatha, Hafez Rahman, says, “While speaking to my mother about the pandemic one day, she asked me to start something new that would generate income for others during the lockdown. So I discussed the matter with my friend, Akshay Raveendran, and we decided to start something which provides employment to mothers.”
Before Athey Nallatha was conceptualised, Hafez worked as an HR professional and Akshay worked in the marketing department of a sports brand….