Have you heard of ventha velichenna or virgin coconut oil that is rubbed on infants? Did you know, unlike regular coconut oil, this involves a long process to make even a small amount of it?
A Kerala mother-daughter duo took up the challenge of producing this virgin coconut oil under the brand name ‘Purvina’ using traditional methods. Jaya and Parvathy Avanoor conceived the idea when the pandemic hit, and they found themselves having a lot of time on their hands.
Parvathy was working as a digital marketer but was looking for a break. So, in 2020, they started the company and have never looked back since. Today, the brand sells over 250 litres of oil per month.
Ventha velichenna — the choice everyone should make?
While Jaya was all set to start a business with organically grown spices, they decided to add ventha velichenna to the list.
Discussing the complex method of preparing the oil, 56-year-old Jaya tells The Better India, “The process is not easy at…