One day in November last year, Sohil Wazir called his wife, Akansha Arora, for a short experiment. He placed two plates of “chicken” nuggets before her — one made by a global food giant, and one that was plant-based. He asked her to try both and tell him which one she thought were the real chicken nuggets.
“She argued for several minutes that the plant-based nuggets were the real ones, before she was finally convinced that they were, in fact, not. She couldn’t spot the difference,” says Sohil, a sales and marketing manager at Blue Tribe Food.
Akansha is not the only one — hundreds of customers are unable to spot the difference in these vegan nuggets in terms of taste, texture, and visual appeal.
Launched in November 2020, Blue Tribe Foods introduced plant-based “chicken” nuggets in the market, promising to provide the authentic taste of chicken nuggets while putting all worries about plant-based food, like the taste and texture, to rest. The frozen snack requires…