Text by Mallika Chandra. Photography by Nishanth Radhakrishnan. Art Direction by Mallika Chandra and Asad Sheikh. Styling by Asad Sheikh and Sarah Rajkotwala. Models: Noreen Parinaaz and Vee at Feat. Artists.
Digitally printed silk skirt, corset blouse in red satin, printed organza dupatta, all from Ekaya Banaras; silver floral earring from Amrapali; shirt, stylist’s own.
Palak Shah is not your typical CEO of a typical Banarasi brand. And the secret to her success lies as much in asking the right questions as it does in the answers. “How would Kim Kardashian wear a sari?” she had once asked her long-time collaborator Nikhil Dudani of Feat. Artists. It was while conceptualising Ekaya Banaras’ campaign for their latest collection of saris and lehengas, Ambush, a modern interpretation of the Banarasi handloom speciality…
