The brand campaign includes 2 weeks of associate sponsorship on Big Boss Telegu 2020, print, digital marketing and social media amplification.
Practically, a new e-learning app, designed to make learning experiential and increase retention among students of class 6 to 12, has kickstarted its first-ever brand campaign around the theme – ‘Bring Learning Alive’. The USP of the product is an intelligent, interactive and immersive learning experience driven by 3D videos, simulations and Augmented Reality and hence the campaign proposition is ‘Bring Learning Alive’.
The rationale for the above proposition is guided by the main features of the app – Life-like video content, Hands-on Learning, Experiential Learning, Access to Subject Experts, Live Classes & Meet Proton – the official brand mascot, all of which add to the enhanced…