Luxury fashion is heading to the moon.
Prada is partnering with commercial space company Axiom Space to design the spacesuits for Nasa’s 2025 Artemis III mission, which will be the first crewed lunar landing since 1972 — and the first time a woman has landed on the moon, with Christina Hammock Koch part of the crew. Prada’s engineers will work with the Axiom Space systems team throughout the design process, including developing materials and design features that are fit for a mission space and in the lunar environment.
“The constantly forward-thinking ethos of Prada for humanity has broadened to [a] desire for adventure and to brave new horizons: space,” said Lorenzo Bertelli, Prada Group marketing director who is gearing up to take over the company from his parents, Miuccia Prada and Patrizio Bertelli. “Our decades of experimentation, cutting-edge technology and design know-how […] will now be applied to the design of a spacesuit for the Artemis era. It is a true…