Marketing mix has influenced the world of marketing significantly. The concept of 4P’s- product, price, promotion, place by E Jerome McCarthy which was later changed to packaging, positioning, people and performance initiated remarkable growth and success to number of brands in the market.
The new era brought with it the concept of proximity. The concept uses the geographical location of the customer and target consumers in that physical location after examining the needs of the customers. It is achieving superiority and is becoming the main driving force in planning marketing strategies for different brands. In this blog post we shall discuss how proximity marketing has influenced the digital world.
What is Proximity Marketing?
Proximity marketing can be defined as geo-location based technologies, like – Wi-Fi, Beacon, Geo-fencing, Near Field…