Social media has disrupted the design landscape by allowing a flow of information like never before.
Social media today has become a potent medium for information, communication and collaboration. The proliferation of smart devices, the emergence of next-generation technologies and ubiquitous internet connectivity have fuelled the rise of several social media platforms in the past few decades. Their accessibility, ease of use, versatility and ability for two-way communication in real-time has aided their exponential growth. Over 60% of the world’s population was online by the start of 2020, out of which 4.14 billion are using social media, according to the Digital 2020 October Statshot Report (a joint initiative of Datareportal, We Are Social and Hootsuite). The COVID-19 lockdown has invariably given a fillip to the digitization and…
