Style beyond staples: The Sartorial Needs of the Contemporary Man

Fashion


Text by Rushmika Banerjee

Launched in 2008, designer Troy Costa’s eponymous brand has evolved over the years to cater to the expanding tastes of the contemporary Indian man. Costa, who has dressed some of the most influential men in the country, holds a top spot in the modern league of designers – the ones who place emphasis on personal style and customisation rather than celebrity image. And his latest showcase at FDCI x Lakmé Fashion Week clearly drew from this philosophy.

Photographed by The House of Pixels

With over 10 years of experience in the industry, Costa has always identified himself as a tailor rather than a designer. He believes that one should cultivate a personal relationship with their tailor, which he ensures by requesting that every…

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