Luxury & Brands
Text by Avani Thakkar. Illustrative collage by Aishwaryashree
Often regarded as a hallmark of out-of-touch shows of wealth, fur is seeing its long-standing affiliation with luxury fashion slowly but surely draw to a close as consumers more closely question the implications of their choices. Over the past few years, a domino effect of sorts has propelled big players across the industry, including but not limited to Gucci, Alexander McQueen, Chanel and Burberry, to ditch animal fur in favour of cruelty-free collections. You don’t need to be a PETA activist to understand the inherent issues with inhumane fur farms that fail to uphold even the most “basic animal welfare standards”, as evidenced in Certified Cruel – a report presented by the Fur Free Alliance in the European Parliament that exposed findings from several investigations on the fur…