Wine & Dine
Text by Sushmita Sundaram. Photographed by Wamika Gera
One evening in November last year, whisky experts from across the world gathered over a Zoom call to celebrate the launch of Bengaluru-based Amrut Distilleries’ latest single malt, Fusion X. Despite the video glitches and crackling audio, the mood was convivial. Whisky connoisseurs from Bengaluru rubbed virtual elbows with Scottish distillers whose families had been in the business for centuries.
The bonhomie would have been familiar to Rakshit Jagdale (MD of Amrut Distilleries alongside Joint MD, Thrivikram Nikam). The goal of his final project as an MBA student in the UK, in 2002, had been “to ascertain the acceptability of marketing an Indian single malt whisky in Great Britain”, for which he had conducted a series of whisky taste tests in bars and restaurants. And these early experiments were…
