Text by Shirin Mehta
Turmeric leaves
How does “farm-to-dressing table” sound to all you lovers of natural products? Well, that is what skincare and cosmetic brand Deyga Organics is offering – products that are all-natural, free of harmful chemicals, cruelty-free, fragrance-free, vegan and made lovingly by hand. And based on Ayurvedic principles and recipes, just like your grandmother used to make. But neatly encased in modern, sustainable packaging. Erode in Tamil Nadu, also known as “Turmeric City” or “Yellow City”, is the country’s largest turmeric market and home of Deyga. “Even before the inception of Deyga, I had affirmed in the concept of sustainability as the only way to protect nature,” says founder Arthi Raguram. “Deyga, being my innovation, is just a reflection of the thoughts I have grown up cherishing.”
Most of the raw materials…