This Italian City Was Just Named the Most Picturesque Winter Destination — and It Has a Festive Christmas Market, Too

It’s OK to plan an entire trip around the fact that a place is particularly beautiful, photogenic, or heck, just downright Instagrammable. It’s OK to want to appreciate gorgeous things and places and want to share them with your friends, family, and the world at large on social media. And this holiday season, you can make all that happen by heading to one charming and photo-worthy town in Italy. 

Heepsy, an influencer marketing platform, released its ranking for the top 10 most  Instagrammable holiday destinations for winter 2024-2025. It named Bolzano, Italy, the No. 1 spot thanks to its astonishing number of Instagram mentions. 

It came to its conclusion by looking at each destination’s popularity, number of accommodation options, and winter-specific attractions. It also analyzed online engagement via the number of times the destination was mentioned through hashtag on social media (“reflecting each destination’s visual and social media appeal”) and its Google search…