Verve offers a look at Chanel’s Pre-Fall and Autumn/Winter 2021 collections in a new context

Luxury & Brands


Text by Shirin Mehta. Photography by Imdad Barbhuyan. Styling by Nitya Arora. All clothes and accessories by Chanel. Make-up by Chanel Beauty. Hair by Daksh Dubey. Model: Tarun Panwar at Feat.Artists. Art direction and styling assistant: Aishwaryashree. Interns: Vedanshi Agarwal, Mehar Mann Mehar Location courtesy: Klove Studio, Delhi.

Much has happened since the passing of Chanel’s most iconic creative director Karl Lagerfeld, leaving the field open to newer interpretation. Current Creative Director, Virginie Viard brings a younger, more edgy vibe to the historic French brand while retaining the signatures of the French luxury maison. And that opens out a world of experimentation for us here at Verve, and the opportunity to present a distinctive point of view that plays with expectations of who fits the brand’s quintessential aesthetic.

“The idea was to focus on Chanel classics and break a stereotype, to offer a fresh…

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