Viraj Khanna Is Creating His Own Visual Language

Fashion


Text by Akanksha Pandey. Photographed by Neal Bhaumik

How do you find beauty, inspiration and a fresh perspective in the midst of a lockdown? For 25-year-old Viraj Khanna – brand director at Anamika Khanna and co-founder of clothing label AK-OK (he is also one of her twin sons) – it was about discovering a unique, personal artistic vision. The University of Southern California graduate began experimenting with collages during the pandemic, oblivious to the fact that they would go on to become the creative foundation for the prêt label. AK-OK’s second drop explores Khanna’s art and develops a new visual language that appeals to a young audience and reflects a contemporary spirit.

Verve talks to the artist about his brand, business and craft….

Were you always interested in art? When and how did you discover your…

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